No sensors · No typing · Just talk
Golf stats show you what happened. Coach by ATX tells you why.
Talk through your round. See what cost you shots, why it happened, and what to work on next.
14 days free · Cancel anytime · iPhone
Built by real golf coaches. Tested in real golf.
How it works
Talk through your round. Watch Coach do the rest.
No sensors. No menus. No typing. Just describe each shot as you walk and Coach by ATX captures the lie, distance, conditions, result and intention — then explains why it happened.
14 days free · Cancel anytime · iPhone
Your improvement loop
Understand your round. Shoot lower next time.
- 1
What happened
Your Round Story shows where the damage was done.
- 2
Why it happened
Talk through the shots with Coach.
- 3
What to work on
Get one clear priority for your next practice.
14 days free · Cancel anytime · iPhone
The same mistake, finally named
You don’t have a hundred problems.
You have three, on repeat.
Coach reads back across every round and finds the tendencies that keep costing you — not from your swing, but from your own words. The doubt that shows up before the same miss. The hole after a bad hole. The club you quietly stop trusting under pressure.
On your worst drives you keep saying “just keep it in play” and “bailed on it” — the miss follows the doubt, not a swing flaw.
Pick one target and commit to it before you pull the club.
From 6 shots you talked through
This is what a once-a-month lesson can’t give you: the pattern across all the rounds in between.
14 days free · Cancel anytime · iPhone
Inside the app
Your round, told back to you — with the proof underneath.
After every round you get two things: a timeline that shows exactly where the shots went — and why — and a Round Story written in your own words, with the strokes-gained numbers sitting underneath as proof. No scorecard to decode. The lesson is obvious before you open the stats.
14 days free · Cancel anytime · iPhone
The problem
You know what you shot.
But do you know why?
Your scorecard tells you the score. Traditional stats tell you where strokes were lost. Coach by ATX helps uncover the patterns and context behind them.
What is actually costing me shots?
What should I practice this week?
Why does the same mistake keep happening?
Is this technical, strategic or mental?
Why can't I take my range game to the course?
Where did the round really go wrong?
So you practice what feels wrong instead of what actually costs you strokes.
Use your 14 free days to get a clearer answer.
Your round, decoded
Stats tell you what happened. A coach asks why.
A stats app tells you that you lost 1.4 strokes off the tee. Coach by ATX listens to your round in your own words, uncovers the context behind it — and the decisions creating the swing.
Your biggest losses came from approach shots between 140–170 yards.
Strokes gained
You changed strategy when playing with a longer hitter, and your biggest mistakes followed aggressive decisions after a poor hole.
Missed green left you chasing the pin on the next hole
Target got smaller, tension increased, tempo rushed
Result: another miss right, more strokes lost
Your practice plan prioritizes mid-iron distance control and a simple target-selection routine you can use on the course.
This week's priority
Approach Shots
140–170 yards
60% of practice time
Before every approach shot: pick a specific target, then rehearse exactly what you want to do.
Coach by ATX combines performance data with the story behind your round.
Your round, in your own words
The first golf app that tells your round back to you.
After every round, Coach writes it up as a story — first person, your phrases, nothing invented. Not a table of numbers: the round the way you actually played it, so the lesson is obvious before you even open the stats.
It reads like you talking, because it is — I steered the 3-wood, then made up for it with a committed wedge.
One honest read per hole: the thread between what you thought, what you decided, and where the ball went.
Your strokes gained sit underneath as proof — the story leads, the numbers back it up.
14 days free · Cancel anytime · iPhone
The difference
A sensor tracks the ball. It never sees the decision.
Arccos, Shot Scope, a launch monitor — they measure what the ball did. They can’t hear the doubt before the swing, the target you bailed on, or the bad hole that was still in your head three shots later. That’s the part that actually costs you strokes, and it lives in exactly one place: what you say.
“156 yards, seven iron. The group ahead was super slow, I got impatient, and when you have water left you become more aggressive — I tried to hit it too hard, got quick, and blocked it right.”
From one sentence, Coach hears
- Shot
- Distance
- Lie
- Conditions
- Result
- Intention
- Commitment
- Feel
Voice isn’t easier data entry. It’s the only data entry that captures why.
The difference
Most golf apps give you more data. Coach by ATX gives you a diagnosis.
Traditional stats app
What happened?
Strategy system
How should I play?
Coach by ATX
Why am I shooting these scores, and what should I work on next?
Your round, decoded
What Coach can start revealing during your 14-day trial
- What's costing you
- Approach shots, 125–175 yards: −4.1 strokes
- Why
- Your largest losses aren't random. Your misses cluster when you have water left, you become tense — and the mistakes compound.
- What to practice
- 60% of this week's practice: 135–165 yard approaches
- Your process goal
- Pick a committed target before pulling the club.
- Your next-round focus
- Commit to the target and accept the middle of the green when the situation calls for it.
Log by voice
Describe the shot and keep walking. No sensors, no menus.
See the pattern
Strokes Gained across driving, approach, wedges, short game and putting.
Proof
Yes, it works. Here is the proof.
Built on decades of golf-performance technology previously used by competitive golfers, coaches and teams internationally.
5.0
Google rating
100+
Tournament winners coached
30+
Years in golf performance
Daily
In-studio coaching
Real golfers. Real diagnoses.
“I'd been burning range balls on my irons for weeks.”
- Coach found
- The irons were fine — your approaches were actually +0.3 on the round. The real damage came after a bad hole: you started aiming at pins you'd normally play away from, and rushed the shots to catch up with the group ahead.
- What changed
- Stopped chasing flags after a mistake. Picked the centre of the green, took the full routine, and let the group ahead play on.
- Result
- Approach strokes gained went from −2.7 to +0.3 over the next five rounds.
“I was convinced my driver was the problem.”
- Coach found
- Driving was your best category all month (+0.4). The leak was your short game and especially when the ball was sitting down — you'd blade it and leave it way past the flag, then three-putt from frustration.
- What changed
- Play a more conservative wedge shot, with the ball further back in your stance, and reset if you hit a poor one — go through your routine instead of rushing the first putt.
- Result
- Short game strokes lost dropped from −1.2 to −0.3 across the next five rounds with no 3 putts after poor chip shots.
“I kept blocking my 8-iron right and had no idea why.”
- Coach found
- Nearly every blocked 8-iron came from the same spot — 150 to 160 yards with trouble left. When the water's on your left, you body tenses up, your hands get tight, and you block it out to the right.
- What changed
- Committed to a specific target on the safe side, rehearsed the swing at full tempo, and stopped trying to steer it away from the hazard.
- Result
- Greens in regulation up by 3 per round within two weeks.
95 Google reviews for ATX Golf Performance
Pricing
Stop guessing for a year.
Know what is costing you shots, understand the patterns behind it, and always have a clear next practice priority.
- Voice-first round logging
- Full Strokes Gained analysis
- Guided coaching conversations
- Root-cause pattern analysis
- Practice priorities + process goals
- Long-term patterns across your rounds
14 days free · Cancel anytime · iPhone
No hardware. No obligation to continue.
Prefer flexibility? $24.99/month.
Round logging is unlimited. Guided coaching conversations have a monthly limit that depends on your plan. Billed through your Apple ID. Cancel anytime.
FAQ
Short answers to the questions you actually have.
Do I have to enter every shot manually?+
No. You talk. Describe a shot in a sentence while you walk — Coach by ATX pulls out the club, distance, lie, result and context automatically. No tapping through menus, no sensors, no launch monitor.
How much time does it take after a round?+
A few minutes. Most golfers talk through shots as they play, then have a short conversation after the round. You get your strokes-gained breakdown and your practice priority straight away.
Is Coach by ATX only for low-handicap golfers?+
No. It's built for anyone who wants to stop guessing what to practice. A 20-handicap usually gets the biggest jump, because the leaks are larger and easier to fix once you can see them.
Do I need a launch monitor or any hardware?+
No hardware at all. Just your iPhone. Recording works offline too, so a dead zone on the back nine costs you nothing.
How is this different from a traditional golf stats app?+
Stats apps tell you what happened. Coach by ATX asks why. It combines strokes-gained analysis with the context behind your shots — target, intention, decisions, pressure — and turns that into what you should actually work on.
Do I need to know what strokes gained means?+
No. Coach by ATX does the math and explains it in plain language: where you lost shots, why, and what to do next.
What happens after I talk through my round?+
Your shots are organized, your performance is calculated, and patterns across rounds are surfaced. You get one clear priority — plus a practice action you can take to the range and a reminder before you play again.
More detail on stats, handicap and coaching on the Features and Support pages.
Martin's story
I built this because I was tired of watching golfers practice blind.
For 30 years I have coached golfers who were working hard but not getting better. I watched them leave range sessions with no idea what was actually costing them strokes.
I built Coach by ATX to answer the question I kept hearing: “What should I work on?” It started with handwritten stats, became golf-analysis software, then mobile performance technology, and now AI that listens to your round the way I listen to a player on the lesson tee.
The tools changed. The mission never did: understand why you score the way you do, and give you one clear thing to fix before your next round.
Paper
Software
Mobile
AI + Voice
Who built this
Built in Austin.
Tested in the real world.
Coach by ATX is built inside ATX Golf Performance, our working golf academy in Austin, Texas. Our coaches work with real golfers every day, solving the same problems the app is designed to identify.
MEET THE COACH BEHIND COACH BY ATX
Built from 30 years of asking one question: why do golfers shoot the scores they shoot?
- All-American college golfer·
- Former professional golfer·
- Golf coach and analytics developer·
- Founder, ATX Golf Performance·
- Creator, Coach by ATX
Coach by ATX didn’t begin as an AI idea. It began with handwritten golf statistics, then performance software, mobile analytics and decades of real coaching.
The technology changed. The goal didn’t: understand what is actually costing a golfer shots — and give them one clear thing to work on next.
See what 14 days of smarter feedback can reveal.
Play your normal golf, talk through what happened, and let Coach by ATX start showing you what deserves your attention next.
14 days free · Cancel anytime · iPhone · Built by ATX Golf Performance